Answer Engine Optimization: Winning Featured Snippets and AI Answers
AEO targets the direct-answer box. Discover how to structure content so search and AI engines pick you as the answer.
What Is AEO?
Answer Engine Optimization (AEO) is the discipline of formatting content to win direct answers — Google featured snippets, voice-assistant responses, and AI chatbot citations.
Structure for Direct Answers
Lead with a concise, self-contained answer of 40–60 words, then expand. Use clear question-style headings, lists, tables, and FAQ schema to make extraction easy for engines.
The Power of FAQ Schema
FAQ JSON-LD markup signals structured question-and-answer content to engines, dramatically increasing your chances of snippet placement and AI citation.
Test and Refine
Identify high-volume question queries, create answer-ready content, and monitor which pages earn snippets. Iterate on format and clarity to expand your footprint.